Strategy is everything in social marketing. The right strategy can produce massive results, while a no-strategy action chain can be more time wasting than anything, and even have negative impact. We understand that the social sphere is complex and very dynamic. Each community has its own attributes. Each community has preferences and expectations as to what users will view, share, like or criticize. So to deliver the best strategies we can, we go through unique and very thorough process of research and analysis, after which we consult with our clients on their options.