Social Media is a powerful communications tool for business and marketing. So much can happen in the blink of an eye, and the effects can be positive or negative. However, without monitoring the activity and analyzing the messages and sentiment, anything can happen and the effects would be a surprise. Sure, in the case that the surprise is positive, that’s great anyway, but if the surprise is negative, it can mean damage that could have been prevented or controlled. We work with our clients to keep an eye on many aspects of social media, and our ears glued to the message pipelines. This allows us to provide informative analysis and reports which can intelligently steer business and marketing efforts.