We love data, and so do our clients. Most or all of our email marketing efforts include email analytics and reporting features to gather insightful data. Using the data helps to improve future communications, identifies weak content or calls to action, and also highlights successful elements. Our email platform automatically tags and tracks most image loads and all link clicks, however, we usually take things further by adding values that can be passed in links to then track activity beyond the email itself. We do our best to be flexible in metrics and accommodate our client’s needs as much as possible, even creating custom solutions when needed.